Copywriting is a peculiar thing.
Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style.
However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work for your clients. The goal of most online copy is to educate and engage a readership about a topic, and just slapping words on a screen won’t do the trick.
15 Mar 2016
In a case of grammatical form following function, the American Dialect Society voted “they”, used as a gender-neutral singular pronoun, as 2015’s word of the year. The selection may have some traditionalists clutching their pearls, but the recognition validates the singular pronoun’s utility and reflects our shifting social landscape.
Q: Why are the rules of punctuation so strict? When is it appropriate to us a comma? When should one use a comma as opposed to a semicolon, or an em-dash, or parentheses? What is the difference between a semicolon and an em-dash, anyway? What is an em-dash, and how did it happen?
A: The Language Ninja orders you to calm down. Although you seem slightly desperate to have all the answers immediately, they will have to be addressed in a series of posts. Try not to allow your head to explode.