Q: When should you use “since,” and when should you use “because?” Also, can I use “because” at the beginning of a sentence?

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Upon receiving my edits on an academic paper recently, the author—a non-native English speaker—questioned why I had changed “for reason of” to “for reasons of,” when there was only one reason cited in that sentence. It was a reasonable question for which I didn’t have a good answer, except that “for reasons of” is much more commonly used in English and therefore “for reason of” just doesn’t look right. Knowing this explanation would be wholly unsatisfying, I then suggested “because of” as an alternative, which probably is what I should have changed it to in the first place.

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October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies:

Bad content management.

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