I stared at my bowl of soup.
The floating fish head stared back.
As I locked eyes with the fishy compatriot that was supposed to be my dinner, the only thought in my head was:
21 07 2015
Last week I was riding the 7 train uptown from Grand Central a few hours after the morning rush. There were no strap-hangers, but most of the seats were occupied. I couldn’t help but observe my fellow riders, the majority of whom were engaged with the small screen before them. A car full of necks craned downward might be a chiropractor’s nightmare, yet it’s a revealing snapshot of our digital age.
Hello, and welcome to the latest edition of “Questions for a Language Ninja,” the only Q & A language usage column where nearly every response to burning linguistic queries is: “It’s all good, man,” at least when those queries arrive in the middle of an otherwise lazy summer. Let’s get started.
10 07 2015
The problem is timeless and universal: you think you know what someone else wants, deliver that whatever-it-is, and then find yourself mystified by the fact that the recipient isn’t thrilled by your offering. It happens with birthday presents, it happens on dates, and it happens when branding your business. Birthday presents and dates are one thing, but if there’s one place you really need to hit the target, it’s branding. How can you make sure you’re not missing the mark?