So you’ve decided your company or client needs outside help with content creation: what now? Knowing you need help and bringing in the Pros (see what we did there?) are excellent steps, but do you know what defines high-quality outsourced content? Here are a few important qualities to look for when seeking outsourced content creation and professional writing for your company or one of your web design clients. Content with these qualities will keep your clients happy and customers clicking.
17 06 2014
Many web designers finish an entire project before remembering that they need a copywriter to fill in all those nifty little design elements, while most writers never even see the destination site their copy will grace. Although clearly complementary, for some reason these two disciplines insist upon existing in totally separate bubbles. In reality, though, copy and design are symbiotic, and need to be treated as such.
I will admit it – I am completely disinterested in reading anything that isn’t salacious, violent, incendiary or focused on weight loss. Frankly, I think all digital content should be dedicated to serial killer reporting and bariatric surgery success stories – even commercial financing blogs could surely incorporate violent offender mug shot slideshows in a tasteful manner.
Nevertheless, I am completely aware that most digital marketing consultants would shudder at the thought of embracing my revolutionary innovations into their content development strategies and will only implement more socially palatable marketing solutions. But I will suggest, for the sake of my own enjoyment as well as the general readerships’, that you make your content braver.
When the online realm is your workspace, you’re always chasing after some idea of “cool.” The constantly shifting Internet landscape means fads, ideas, slang, and even Fortune 500 companies flash hot for a brief moment and then burn out just as quickly.