Disclaimer: I’m not actually listing 86 reasons for anything in this article. I am, however, going to talk about a bizarrely niche area of psychological study: what makes headlines tick. A quick glance at a search engine result for… well, practically anything at all reveals that the vast majority of headlines have numbers in them.

From firsthand experience, I can say that any time I’m generating topics for clients, I’m always thinking of how to come up with 3 More Reasons Why Catchy Titles Are Essential or 4 Ways to Hook Readers with Headlines. That’s what everyone wants, because we’re all told that’s what really sells. Are formulaic headlines really that essential to your blog posts’ success?

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Hi Readers,140513 blog

Or do you prefer “Dear Readers”?

Last week I came across an article in the BBC that asks the question, “Should e-mails open with Dear, Hi, or Hey?” An interesting question that, it seems, is still up for debate.

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140506 blogThe new, more globalized international economy means more and more processes are outsourced and automated. We’re growing increasingly accustomed to Bangalore-based telephone customer service agents and cheaply made garments manufactured in foreign factories with dubious health and safety standards. With globalization also comes mobilization; larger and larger varieties of services are available online from desktop computer or mobile devices. These shifts toward a more technologically empowered service sector are often exciting, but some of us in the writing and editing fields are dismayed at and distrustful of the growing prevalence of computer-generated copy and automated editing systems.

Should we be worried?

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