27 05 2014
Disclaimer: I’m not actually listing 86 reasons for anything in this article. I am, however, going to talk about a bizarrely niche area of psychological study: what makes headlines tick. A quick glance at a search engine result for… well, practically anything at all reveals that the vast majority of headlines have numbers in them.
From firsthand experience, I can say that any time I’m generating topics for clients, I’m always thinking of how to come up with 3 More Reasons Why Catchy Titles Are Essential or 4 Ways to Hook Readers with Headlines. That’s what everyone wants, because we’re all told that’s what really sells. Are formulaic headlines really that essential to your blog posts’ success?
06 05 2014
The new, more globalized international economy means more and more processes are outsourced and automated. We’re growing increasingly accustomed to Bangalore-based telephone customer service agents and cheaply made garments manufactured in foreign factories with dubious health and safety standards. With globalization also comes mobilization; larger and larger varieties of services are available online from desktop computer or mobile devices. These shifts toward a more technologically empowered service sector are often exciting, but some of us in the writing and editing fields are dismayed at and distrustful of the growing prevalence of computer-generated copy and automated editing systems.