A couple years ago, the European Organization for Nuclear Research (CERN) made the largest discovery in the field that had been seen in over 40 years. Physicists proved the existence of the Higgs boson particle—more commonly called the God particle—that pretty much explains the entire universe. Exciting, right? Something this huge, you’d think that #godparticle would have been the biggest Twitter trend since #slicedbread. Instead, the Twittersphere swarmed with complaints over the font used by the CERN folk in their live webcast presentation: the dreaded Comic Sans.
In most cases, solving the mysteries of the known universe shouldn’t pale in comparison to which font you choose for your website or project, but the level of vitriol over Comic Sans in particular shows that isn’t always the case. What makes typography such a big deal, anyway?
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When I mention Dave’s Killer Bread, few people know what company I’m talking about, but those who do respond with an almost cult-like affection. If you’re not familiar with it, Dave’s Killer Bread is the reincarnation of a decades-old family bakery out of Portland that has seen a meteoric rise in profits, fame and opportunity, mostly thanks to the introduction of Dave Dahl.
