Email mistakes frustrate clientsNear the end of each school semester, I receive an email from my favorite college professor asking me to speak at one of her career classes. Because she was my favorite professor, and because those students will soon be a part of our local work force, I always say yes.

One of my favorite questions I’ve been asked during these sessions is, “What did you learn in ‘the real world’ that you wish you’d learned in school?” My answer to that is: emailing for business.

Emailing for business is an oft-overlooked skill that, when done correctly, can really enhance your business’ and your personal brand. If the subject is one of which you haven’t given much thought, don’t worry! It’s never too late to give it a little consideration. Here are a few ideas to get you started:

1. Avoid life stories

These days, people can receive hundreds of emails each day. If you want them to read – rather than dread – yours, make an effort to get to the point quickly.

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